I make the call.
Then I help you build it.
Twenty years turning messy problems into decisions that ship. I've held the product seat inside a scaling company and rebuilt a business's entire go-to-market from the name up. What I don't do: fifty-slide decks, neutral "here are three options", or parachute in and vanish.
what I actually do
Jefford Consultancy is the strategy practice of Mark Jefford — an operator-strategist who makes the hard call on product, positioning and go-to-market, then stays in the room while it ships. Most strategy dies in the deck. Mine is built to survive contact with reality — because I'm normally the one who has to build on it the next morning. I help founders and leaders decide the hard thing: who you're for, why you win, what to stop doing. Then I stay while it ships. Product strategy. Positioning. Go-to-market. Pricing. The decisions underneath the growth.
proof
Original Voices — a category that didn't exist yet, made investable.
Digital twins of real people, audience intelligence through an API. New tech, no category, no obvious buyer — and a go-to-market built from the ground up, through to a board-ready funding story.
THG Ingenuity — a proposition nobody could explain, finally described.
All the pipes of a retail media network, no story to sell them with. A hard diagnosis, packaged products, and an executive narrative sharp enough for the boardroom.
problem hacker
I write a contrarian business series called Problem Hacker. I take something you recognise — a match, a headline, a public row — and show you the business problem hiding inside it. Brands don't need to be saints. They just need a spine.
Got a messy problem? Let's make the call.
Contacta jefford venture
Roding Growth — the same method, pointed at the firms next door. The local growth partner for the accountants, solicitors and financial planners of Essex and East London. More on Roding Growth