A new company, and the story that made it investable.

Original Voices is an AI insight company — a network of digital twins of real people that gives instant, human-grounded audience intelligence through an API. New tech, no category, no obvious buyer. Across two engagements I built the go-to-market from the ground up: the positioning and brand narrative, the ideal customer journey, the pricing, and the traction plan that took it from launch foundations to live usage and a board-ready funding story. The work included the partnership case for a major data brand to become the first customer — turning a cold, technical proposition into something the market could actually grasp and buy.

The other kind of messy: a proposition nobody could explain. Or get in touch.