I'm Mark. I help people decide well and move fast.

Twenty years across market research, audience insight, product and go-to-market. Strategy Director at GWI. Director of Data Applications at YouGov. A background that means I can read why people choose one business over another — and then do something about it. MRS-qualified, if that's your sort of thing. It's mine.

the three principles

No bullsh*t.

Clear, focused, jargon-free. You won't get a fifty-slide deck when a one-pager does the job.

Fast and sharp.

I ask the right questions and help teams move from stuck to sorted.

In the room.

I don't hand over a framework and disappear — I work close to the problem until it's solved.

what I'm actually selling

Better decisions. Everything else — research, product, positioning — is in service of that. A concrete proof point, since I believe in receipts: I once walked 80 miles from Oxford to Birmingham Children's Hospital for charity. Real commitment looks different from the business kind.

See how I work, or go straight to the proof.